Interview with: Essie’s Handcraft Cuteness

In today’s interview with a DaWanda seller we get to meet Esther, whose store Essie’s Handcraft Cuteness has been delivering the cuteness it promises since 2008. We love Esther’s adorable cupcake motifs, especially when paired with the colourful fabrics and fresh patterns that fill her corner of DaWanda. Her home accessories and bags are a perfect fit of a lavishly girly decorating scheme, or could add a much-needed dash of cute to a more subdued environment.

Check out Essie’s Handcraft Cuteness and head back for our interview with Esther herself:

Please tell us a bit about yourself:
I’m 28 years old, living with my boyfriend and 2 cats in Gouda, The Netherlands. I love to design, sew and be creative.

How did you discover that you have creative tendencies?
When I was very young my mum taught me how to use the sewing machine and I started making tiny clothes for my dolls. When I became older I started drawing.

Where do you find your inspiration?
I find my inspiration in everything, like nature, magazines, the internet, cute characters and cheerful things.

Do you have any role models/inspirations in the area of Design? If so, who and why?
No actually not. I do not specifically like one designer more than others. I see so many cute, beautiful, cool and amazing things that most of the time I can’t even remember who the artist/creator is.

How did you come up with the ideas for the products in your DaWanda shop?
Sometimes I see a specific product I like, I imagine it in my own style and give it the Essie’s twist. Or friends give me ideas about new products that they would like or can’t find in normal stores. It always has to be cute, sweet, cheerful and colorful.

Which materials do you use to create your products?
Most of the time I use cotton and felt.


Please give us a brief summary of your creative process:
When an idea pops in my head usually I immediately start cutting the fabric or felt and I start sewing. Most of the time the sample turns out not the way I wanted. So I make a new one and customize it a bit. I never start with a sketch or something, I know it would be better but I’m too lazy for that.

What characterises your products/your style?
Cuteness, sweetness, bright colors, flowers, kawaii and cupcakes

Who are your customers?
I think girls and women ages 18-50. And sometimes a man who’s buying a present for his girlfriend or sister.

What do you want to achieve in the future as a Designer/Creative?
Well, actually I’m thinking a lot about that lately and I’m not sure what I want. I know I would still be making products and selling them at DaWanda and my own webshop.

What role does DaWanda play in your daily creative life?
DaWanda is a great way to sell and expose my products worldwide besides my own webshop.

How has your life changed since you opened your DaWanda shop?
The thing I like the most after I opened my shop 3 years ago are the lovely comments I receive from customers and visitors. How they like my products.

Please give us the names of three of your favourite shops on DaWanda:

Any closing comments?
I would like to thank DaWanda for giving independent designers a way to start selling their products. And of course all of my customers for being so nice.

P.S. If YOU would like to be considered for one of our Monday seller interviews, then please send a filled-out questionnaire to azra[at]dawanda[dot]com!

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Post from Azra

write at 07.03.2011 - 13:47.

Category: DaWanda, Interviews


About Azra

Azra spends her time talking to, writing about and shopping with the talented designers on DaWanda's English platform, and occasionally baking the odd cake. » more from Azra