A Letter From The CEO

DaWanda Blog Etsy

DaWanda is closing down its marketplace on the 30th of August, 2018.

After nearly 12 years, we must today sadly inform you that DaWanda is closing down its business operations on the 30th of August, 2018.

It is clear to us how unexpectedly this news must be hitting you. Therefore I’d like to explain to you why we have decided to take this step.

In the last quarter of 2017 we reached profitability and have since been working to cover our costs. At the same time, we had to admit that our growth is stagnating and that we can hardly manage by our own efforts to grow the number of sales on our platform to the desired extent – even our restructuring last year could not change this. The e-commerce landscape has changed significantly in the last few years, and our business model – also due to its regional focuses – is increasingly hitting its boundaries. Additionally, we haven’t managed to implement enough innovative new ideas over the past few years.

DaWanda is not insolvent. However, we have realised that the risk of no longer being able to keep up is simply too big. We have a great responsibility towards our sellers, buyers, partners, and employees. That’s why we had to take action before there was no more room for action. Last fall, we started looking for a partner. Every decision here was driven by wanting to achieve the best for the DaWanda community.

We were primarily concerned with the question of where our community is in the best hands. We were looking for an environment in which lone fighters, and small and independent manufacturers, can be promoted and build a market for themselves. Etsy shares the same values and goals as DaWanda, and is the natural fit for our sellers and buyers. With 35 million active buyers, Etsy offers our sellers a huge market. Also, in terms of tools, services, and technical capabilities, Etsy can make the lives of many of our sellers easier than it would have been possible for us to. Our buyers will have access to over 50 million products from around the world – and from the countries they call home.

All buyers looking for their preferred handmade and unique products, DIY supplies, or tutorials, will find them at Etsy.com. Therefore, we have developed a tool together with Etsy, allowing DaWanda sellers to transfer their shops to Etsy, easily and free of charge. Here you will get access to over 50 million products from all over the world. The tool will be ready at the beginning of the week of July 2nd.

For us, it is clear that this news causes many questions, uncertainties, and maybe fears. We want to respond to this as well as we can. The entire customer support team, as well as many other colleagues, are ready to assist and advise you on the transition. We will not be able to moderate the forum or social media channels, or to answer questions there, because of the expected high volume. We have therefore closed these first, and ask you to make all inquiries by mail or phone.

Believe me, the process leading up to this decision was painful; after 12 years, I can not imagine, as many of our employees can’t, how a life without DaWanda will be. Nevertheless, I’m convinced that this step is the right one to ensure the long-term existence of your business, your income, and the future growth of both.

Even though DaWanda won’t be there any longer: I am proud and grateful for everything we have achieved; today handmade has without a doubt become a solid category in e-commerce, thousands of people can live as manufacturers, have become self-employed, companies have been founded, and many dreams have come true. Millions of customers have discovered and helped shape an alternative form of consumption – from human to human.

Along with us, DIY has become an absolute trend – manual work is booming, and an ecosystem has emerged that did not previously exist.

All this will continue, even if there is no more DaWanda as a brand and platform. That’s no small matter. I’m proud of that, and I hope that everyone who helped make it happen is too.

Thanks a lot to everybody who has made the world a bit more colourful and creative with me!



Founder and CEO of DaWanda GmbH

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Post from Emilia Kuerau

write at 02.07.2018 - 11:39.

Category: DaWanda